Greycroft, the Santa Monica-based venture capital firm, has recently rounded up $678 million in capital across two new funds. The new funds aim to bring new investments in startups in various industries, ranging from fintech and sports technology to media and commerce. Greycroft is one of the most active venture capital firms in the US, with over $3.7 billion in capital, and is known for its focus on early-stage investments.

Let’s examine the two new funds and the industries they will focus on.

Overview of Greycroft’s new funds

Greycroft, a venture capital firm that invests in early-stage technology and media startups, recently announced two new funds: Greycroft Growth II and Greycroft Opportunity Fund. The Greycroft Growth II fund focuses on later-stage growth equity investments in sectors like internet software/services, marketplaces and financial services technology. It closed with $902 million in commitments from limited partners. For the Opportunity Fund, they will target earlier-stage investments across a broad base of industries including consumer lifestyle companies, digital media, healthcare IT and industrial technologies. This fund closed with $330 million in commitments from limited partners.

The two new funds are the latest efforts to focus on innovation across various industries and support promising startups as they grow and scale their businesses. Greycroft plans to invest between $10 million-$100 million for Growth II & $1 million-$10 million for Opportunity Fund over an extended time.

Greycroft represents an experienced and active VC firm; having invested in more than 100 companies since its inception in 2006. The team provides capital, helps build brand-name recognition, offers strategic guidance from experienced entrepreneurs on its venture advisory board plus access to its deep network of contacts throughout the media and technology world for their portfolio companies.

Fund Breakdown

Greycroft has recently announced the closing of two new funds, totaling $678 million of capital, which will be used to invest in startups across various industries. These funds are Greycroft Growth and Greycroft Opportunities, and this section will take a closer look at both funds and how the capital will be allocated.

Greycroft Growth Fund ($478 million)

Greycroft’s Growth Fund offers capital to mid and late-stage technology startups in digital media, mobile, enterprise, fin tech and e-commerce. A portion of the fund will focus on investments in SaaS businesses in North America. The fund has already made 25 investments, including AppDirect and SeatGeek.

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Greycroft Growth Fund adds to Greycroft’s existing network of venture funds established over the past 15 years including Greycroft IV ($107M), Greycroft III ($400M), Greycroft II ($200M). Beyond capital from its investors, these funds offer direct access to a successful network of entrepreneurs with deep industry expertise to benefit portfolio companies.

Investments within its growth fund come from limited partners which include public pensions, foundations, family offices and other endowments around the world seeking exposure to high-growth technology companies.

Greycroft Opportunity Fund ($200 million)

Greycroft Opportunity Fund, focusing on early-stage investments, will total $200 million. Technology and media, wellbeing and healthcare, and sustainability are the three core categories in which the fund will invest. Greycroft’s mission is to help bridge the gap between traditional venture capital and accelerator / incubator investments by providing a more flexible solution for later connectivity rounds.

Greycroft expects 70% of its opportunity fund for technology companies to go to US-based startups building data-driven products and services with global potential. The remaining 30% of the fund can be directed around the world. Compared to the usual venture capital setup where 50% of investments go offshore in North America, Europe and Asia Pacific, Greycroft’s plan offers founders more growth opportunities outside their home markets.

Greycroft prioritizes wellness companies that prioritize physical or mental health and medical treatment (e.g: mindfulness apps) and companies tackling major public health issues like climate change or food insecurity. For these sustainability investments UK-based tech firms will receive higher priority due to current state incentives offered in that space — however such opportunities can come from any geography but be used by other countries/markets too.

The Opportunity fund still makes room for traditional consumer products such as gaming or music tech but with a more international flavor in return for being able to expand faster into new markets after launch.

Target Industries

Greycroft, a venture capital firm, has recently raised $678 million in capital in two new funds to invest in startups across various industries. The new funds plan to invest in early-stage consumer and enterprise technology businesses in digital health, artificial intelligence, and media and marketing sectors. They will also focus on e-commerce, gaming, and fintech.

Let’s take a look at which industries the funds will target.

Digital media

Regarding digital media, Greycroft is looking to invest in companies that work in the intersection of storytelling, data, and technology.

The venture firm is interested in investing in companies that create unique storytelling experiences through games, content production apps and devices, IP-related services and technologies, advertising tools, digital platforms (like streaming music or video services), distribution networks for content marketing purposes, interactive experiences using virtual/augmented reality (VR/AR) or other emerging technology solutions. They are also looking to invest in platforms related to e-commerce of media products and services.

Consumer products and services

Greycroft’s new funds target startups across various industries, but consumer products and services form the core of their focus. These companies typically have tangible or digital products or services that can be sold to everyday customers, ranging from clothing lines and food delivery to software applications and online learning platforms. The goal is to achieve a profitable business portfolio that generates long-term financial returns for investors.

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To support this effort, Greycroft’s team evaluates key factors such as the potential market size for a given product or service, the company’s business model, its current and future scalability, and any regulatory issues that may affect its ability to innovate. Additionally, they look for companies with strong customer feedback, solid marketing strategies and an experienced team committed to delivering value quickly.

Greycroft also has developed relationships with corporate Partners worldwide, allowing companies in its portfolio access to larger markets while giving Partners access to innovation opportunities. This strategic approach allows Greycroft’s portfolio companies greater scope for success than traditional venture capital investments often provide.


Greycroft’s new funds of up to $500m will target marketplaces in one of the most important industries at the forefront of innovation and disruption. This includes the sharing economy, machine learning, commerce, payments and fintech. These areas have shown tremendous potential—driven by fast-growing startups such as Uber, Airbnb, LendingClub and Stripe—that make life easier for businesses and individuals while fueling substantial economic growth.

Marketplaces are a key area that Greycroft will focus on within its investments. Marketplaces allows entrepreneurs to create a two-sided network with buyers and sellers providing goods or services for sale or purchase online creating commercial liquidity. This eliminates the need for physical shops and marketplace operators benefit from creating a platform that brings together buyers and sellers efficiently – providing an efficient structure for transactions between them. Online companies such as eBay, Amazon, Grubhub and Zillow provide an example of some well-known marketplaces that have earned great success in recent years.


Software is an ever-growing industry in which companies think of innovative ways to make services smoother and more accessible to the public. Greycroft’s new investment funds focus on companies building Software as a Service (SaaS) businesses, leveraging ‘the cloud’ to deliver software applications, connecting everything from marketing campaigns to digital product designs.

Greycroft wants to invest early on and value the potential for their investments to drive technology innovation across all aspects of modern businesses, including artificial intelligence powered software that can automate processes like customer service questions.

Examples of industries further advanced by software include e-commerce and peer-to-peer marketplaces that are redefining how people consume goods and services, health care products with real time diagnostics that make it easier for people take control over their health, multiple home gadget solutions providing energy conservation or security management services, online streaming media solutions transforming how content is distributed and consumed by individuals.

By investing in these types of enterprises at earlier stages with the right resources, training and guidance about funding options, Greycroft ambition is for them to scale up quickly.


Greycroft’s new fund will target startups, particularly in the Fintech, HealthTech, InsurTech and MobilityTech.

Fintech, short for Financial Technology, is a rapidly-growing sector that quickly transforms how payments, investments and banking services are provided. This sector includes companies providing solutions such as mobile wallets, virtual payments and credit scoring systems among many other innovative solutions for the financial services industry.

By investing in early-stage startups in this area, Greycroft hopes to give these companies the funding they need to innovate and bring their unique solutions to market faster than ever before possible.

Greycroft has rounded up $678 million in capital across two new funds

Greycroft has announced the launch of its two new funds that have raised $678 million for investing in early-stage startups.

The two funds has been dedicated to target startups in various industries to help them scale their business. The new funds will focus on providing capital for the companies so they can grow and support their vision.

This article will focus on the investment strategy behind the new funds.

Early-stage investments

Greycroft’s new funds will target early-stage investments in startups, particularly those in consumer products, sustainability and enterprise software. Greycroft seeks to enable entrepreneurs to build their companies from concept to exit stage through these investments.

Early-stage investments typically occur when a company is just starting and seeking capital to fund their operations and growth. Higher levels of risk and potential reward than later-stage funding rounds often characterize these investments. In exchange for accepting early-stage risk, investors may be compensated with higher percentages of a company’s ownership and are more likely to receive evaluations based on results than forecasts.

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Early-stage investment strategies allow Greycroft to position itself in the market at different stages of the startup’s growth—from pre-seed to exit — to support market leaders across industries. With this strategy, Greycroft aims to create a portfolio focused on dynamic startups leveraging technological innovation poised for rapid growth.

Series A and B investments

Greycroft’s new funds have been specifically designed to target early-stage businesses in innovative industries. Specifically, the funds will focus on Series A and B investments, which are key stages of funding startups undergo before they become established companies.

Series A investments typically consist of loans ranging from $3 million to $6 million and allow companies to expand their operations, hire personnel, and establish customer connections. The business is further developed during this stage and may attract additional venture capital.

Series B investments take place after the company is fully established and ready to start earning a profit. At this stage, investors provide larger amounts of funding that enable the company to expand its reach even further. These investments can range from $10 million–$30 million and reflect a more mature business venture.

Overall, Greycroft’s new funds present exciting opportunities for early stage startups in various innovative industries by providing them with much-needed capital for further development at both the Series A and B stages.

Late-stage investments

An important consideration when investing in startups is understanding the stages of growth. Early-stage investments generally take the form of Seed or Series A, while later-stage investments are often referred to as Series B and beyond. Late-stage investments typically consist of large sums of money a company uses to scale operations and support larger initiatives.

Greycroft’s new funds will focus on late-stage companies with a much greater potential for high returns. The firm invests in eleven verticals, ranging from media to healthcare. Greycroft’s approach handles different sectors differently; for example, media companies such as BuzzFeed or Google may require larger up-front investments due to their higher potential for growth and returns. For healthcare companies, Greycroft’s strategy generally follows a firm that invests small ongoing amounts over time; thus reducing the financial risk associated with larger one-time investments.

Investing in late-stage startup companies can be very rewarding; however, it requires patience and a strong portfolio management plan to ensure your money works as hard as possible. It is important to understand the risks associated with any investment and that no investment is guaranteed. Investing in late stage startups may involve higher valuations than earlier rounds making it financially more difficult but potentially rewarding if done right due to appreciated equity ownership and greater impactful leverage. Therefore, it is important that investors check the viability and capability of the venture before investing in late-stage funds backed by Greycroft groups to achieve desired returns on their capital commitments into venture startups.


Greycroft’s new funds have proven successful, as the venture capital firm has rounded up $678 million in capital across two new funds. This is an impressive feat, and it shows the potential of venture capital in driving innovation and disruption in various industries.

In this article, we’ve explored the potential benefits of Greycroft’s new funds and the challenges they may face in the future. So let’s take a look at the conclusion.

Summary of Greycroft’s new funds

Greycroft has recently announced the launch of two new funds, Greycroft Growth and Greycroft Expansion Capital. This marks the venture firm’s expansion into corporate venture capital while maintaining its focus on early-stage funding by leading Series A investments. These new funds will target startups in various industries, including digital media, healthtech, fintech, enterprise software, and consumer tech.

The expansion capital fund will make growth stage investments in late-stage companies looking for growth capital to scale up their businesses. On the other hand, the growth fund seeks to expand their investments with exclusive Series A deals for plans to get a longer staying power with selected companies that are in their early stages as startup founders about ready-to-seal deals with latter stage investors for expansion.

Greycroft provides support along with helping founders scale through its resources available across its global offices such as Los Angeles and New York City along with UK’s London offering resources such as mentorships and guidance at various stages of the development process along mentoring over 800 owners which is extensive expertise to the founders they have supported so far throughout history.

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